Succeeding as a membership-centric business in 2021 and beyond requires a digital-first strategy to add value to your members and harness the power of your network.
Leading consulting firm Marketing General surveyed over 35,000 association executives and got results from over 750 that show membership is down at 46% of associations and that delivering on digital networking and new programs and services is critical to success.
Further, the organizations that take advantage of the digital opportunities in this new environment will grow faster by providing clear value propositions that appeal to younger generations and show a clear and focused Return on Investment from membership.
Organizations with the technology to reduce burden on staff and that harness the power of data and software to drive membership renewals and new membership growth will win, while other organizations will lag behind.
Find out more in this 2021 Membership Organization Industry Innovation & Insights report from TagFi, and get in touch with one of our growth and technology experts today (firstname.lastname@example.org).